Launched by the biggest dairy in Sweden back in the 90’s, Yoggi Yalla successfully fused nutritious, wholesome yogurt with real fruit and made it drinkable for an emerging health conscience consumer.
Since then, when launched back in the 90s, the market has matured with consumers becoming more knowledgeable, and competition more fierce. The strategy was now to take back market share and relevance for a new generation of consumers.
With the insights from the new, conscious consumer in mind Yalla sought a design refresh capable of utilising and building on its existing graphic identity. Something recognisable, yet alluring for a new generation.
The solution turned into the concept Fruit couture. Re-expressing Yoggi Yalla’s distinct graphic identity with real fruit replacing dated vector illustrations. Stylish, iconic still-life photographs of fruit designed in a simplistic and pure tonality. We utilized the challenging packaging material by using soft, pastel colours expressing taste in an attractive way.
Launched in early 2016 sales is going according to plan and building the brand in the right direction.
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