Yalla!

More fruits more Yalla!

Background

Launched by the biggest dairy in Sweden back in the 90’s, Yoggi Yalla successfully fused nutritious, wholesome yogurt with real fruit and made it drinkable for an emerging health conscience consumer. 

Challenge

Since then, when launched back in the 90s, the market has matured with consumers becoming more knowledgeable, and competition more fierce. The strategy was now to take back market share and relevance for a new generation of consumers.

Insight

With the insights from the new, conscious consumer in mind Yalla sought a design refresh capable of utilising and building on its existing graphic identity. Something recognisable, yet alluring for a new generation.

Thinking

The solution turned into the concept Fruit couture. Re-expressing Yoggi Yalla’s distinct graphic identity with real fruit replacing dated vector illustrations.  Stylish, iconic still-life photographs of fruit designed in a simplistic and pure tonality. We utilized the challenging packaging material by using soft, pastel colours expressing taste in an attractive way.

The result

Launched in early 2016 sales is going according to plan and building the brand in the right direction.

More work

Risenta
minPension
VICCA Journal
inkClub

Contact Us

Business enquiries

  • Bjarne Otterdahl

    +46 707 56 32 44
    bjarne@identityworks.se

  • Anette Brolin Berg

    +46 707 92 80 10
    anette@identityworks.se

  • Marie Rudolphie

    +46 703 15 98 26
    marie@identityworks.se

Recruitment

  • Scott Claridge

    +46 761 99 44 84
    scott.claridge@identityworks.se