Spotify

Changing the way music looks.

 

Background

Now one of the globes foremost advanced streaming technology companies, Spotify began life as a simple ambition to share music around the world. With global domination as a defined goal they needed a brand and experience to match.

Challenge

A visual identity and emotional brand personality capable of delivering on ambition and adapting to future needs.

Insight

Connection. More than just a place to download music. A place to experience the music you love and love to hate.

Thinking

Take a unique service with huge potential. Transform into an easy, fun, human and loveable experience.

Result

A new visual identity and a communication concept known as 'Music is' which allowed users to associate Spotify with the music they love or merely love to hate. Spotify Green Room. A Spotify way of of communicating with other brands and technical devices without leaving the comfort of ‘Planet Spotify’. Plus. Product content videos. A website to optimise conversation. And the introduction of a Facebook partnership.

More work

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Contact Us

Business enquiries

  • Bjarne Otterdahl

    +46 707 56 32 44
    bjarne@identityworks.se

  • Anette Brolin Berg

    +46 707 92 80 10
    anette@identityworks.se

  • Marie Rudolphie

    +46 703 15 98 26
    marie@identityworks.se

Recruitment

  • Scott Claridge

    +46 761 99 44 84
    scott.claridge@identityworks.se