Risenta. 

Design without

additives.

Background

Risenta. A family company with a passion for natural health since 1940. From basics to the innovative, Risenta provide high quality products. All Selected with care. With one commitment - healthy foods, for a healthier Sweden. BUT, it’s a narrow category. One generally perceived as exclusive. 

Challenge

Exclusive more inclusive. Accessible to all. Easier to understand. An identity refresh and design system. Something capable of utilising the shelf-popping Risenta yellow whilst building clear differentiation between products.

Insight

Nothing is more natural than nature. More specifically nothing packages better than nature.

Thinking

A question. What would nature do as a designer? A philosophical approach. A look toward the natural world. A design direction from nature. More than just a question. A charismatic personality. An inspirational tool. One with the potential to communicate that natural is both healthy and tasty.

Result

Nature inspired design. A system where products create their own design language. Simple. Clean. Beautiful. And functional. Design without additives. Exactly what nature would do.

More work

OKQ8
Länsförsäkringar
Göteborgs Kex
Zeta Casa di Luca

Contact Us

  • Bjarne Otterdahl

    +46 707 56 32 44
    bjarne@identityworks.se

  • Anette Brolin Berg

    +46 707 92 80 10
    anette@identityworks.se

  • Marie Rudolphie

    +46 703 15 98 26
    marie@identityworks.se

Business enquiries

  • Scott Claridge

    +46 761 99 44 84
    scott@identityworks.se

Recruitment