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Risenta. 

Design without

additives.

Background

Risenta. A family company with a passion for natural health since 1940. From basics to the innovative, Risenta provide high quality products. All Selected with care. With one commitment - healthy foods, for a healthier Sweden. BUT, it’s a narrow category. One generally perceived as exclusive. 

Challenge

Exclusive more inclusive. Accessible to all. Easier to understand. An identity refresh and design system. Something capable of utilising the shelf-popping Risenta yellow whilst building clear differentiation between products.

Insight

Nothing is more natural than nature. More specifically nothing packages better than nature.

Thinking

A question. What would nature do as a designer? A philosophical approach. A look toward the natural world. A design direction from nature. More than just a question. A charismatic personality. An inspirational tool. One with the potential to communicate that natural is both healthy and tasty.

Result

Nature inspired design. A system where products create their own design language. Simple. Clean. Beautiful. And functional. Design without additives. Exactly what nature would do.

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