Six generations

in the making.


Thin crisp bread. A Swedish dietry staple. Supplied to housholds by Leksands for generations. Driven by challenger brands a new premium category has begun to emerge. As the ‘traditional’ crisp bread market leader, Leksands rightly needed to establish themselves in this rapidly expanding category.


Creation of an entirely new product capable of owning and leading the new 'premium' crisp bread category.


Faux heritage. More specifically new bakeries trying to replicate the authenticity and heritage of traditional bakeries. As a genuine, family owned bakery harbouring 6 generations of stories, Leksands has no shortage of authentic heritage.


Share authentic Leksands stories in a relevant and appealing way for the modern, urban consumer.


Creation of an entirely new product. From flavour concepting bakeshops to final packaging design our, journey took in naming, story creation and structural design. Note. Since launch sales have surpassed expectation growing to over four times those expected.

More work

Arla Brand World
Santa Maria Tex Mex
Åbro – Bron

Contact Us

Business enquiries

  • Bjarne Otterdahl

    +46 707 56 32 44

  • Anette Brolin Berg

    +46 707 92 80 10

  • Marie Rudolphie

    +46 703 15 98 26


  • Scott Claridge

    On parental leave
    Contact Bjarne Otterdahl