Leksands

Six generations

in the making.

Background

Thin crisp bread. A Swedish dietry staple. Supplied to housholds by Leksands for generations. Driven by challenger brands a new premium category has begun to emerge. As the ‘traditional’ crisp bread market leader, Leksands rightly needed to establish themselves in this rapidly expanding category.

Challenge 

Creation of an entirely new product capable of owning and leading the new 'premium' crisp bread category.

Insight

Faux heritage. More specifically new bakeries trying to replicate the authenticity and heritage of traditional bakeries. As a genuine, family owned bakery harbouring 6 generations of stories, Leksands has no shortage of authentic heritage.

Thinking

Share authentic Leksands stories in a relevant and appealing way for the modern, urban consumer.

 Result 

Creation of an entirely new product. From flavour concepting bakeshops to final packaging design our, journey took in naming, story creation and structural design. Note. Since launch sales have surpassed expectation growing to over four times those expected.

More work

Latte Art
Göteborgs Kex
At Six
Åbro – Bron

Contact Us

  • Bjarne Otterdahl

    +46 707 56 32 44
    bjarne@identityworks.se

  • Anette Brolin Berg

    +46 707 92 80 10
    anette@identityworks.se

  • Marie Rudolphie

    +46 703 15 98 26
    marie@identityworks.se

Business enquiries

  • Scott Claridge

    +46 761 99 44 84
    scott@identityworks.se

Recruitment