inkClub

We love what you hate.

Background

inkClub were built on disposable ink and toner. In a changing market place they realised this was no longer enough. They needed to broaden their position and offering. More than just ink and toner. A one-stop-shop for disposable goods.

Challenge 

A strong and consistent visual identity capable of reflecting and communicating their new wider product offering.

Insight

Problem. Consumers hate to to buy disposables. Thought. Disposables really equal everyday needs. And what consumer doesn't appreciate being able to aquire their everyday needs with ease.

Thinking

You hate buying them. inkClub appreciate that. They want to help. They're proud to be helping. inkClub love what you hate. Let's communicate it. A visual identity built around ’a helper’. A symbol for all those working tirelessly at inkClub to help you aquire the products you need, but really don't care about.

 Result 

A strong, playful identity that spreads a little joy to a category that is rarely more than a price war.  

More work

Waxholmsbolaget
Svenskt smör + Kockserien
Göteborgs Kex
Blodcentralen

Contact Us

Business enquiries

  • Bjarne Otterdahl

    +46 707 56 32 44
    bjarne@identityworks.se

  • Anette Brolin Berg

    +46 707 92 80 10
    anette@identityworks.se

  • Marie Rudolphie

    +46 703 15 98 26
    marie@identityworks.se

Recruitment

  • Scott Claridge

    +46 761 99 44 84
    scott.claridge@identityworks.se