Pepparkaka cookies. A Christmas classic. The seasons favourite. Everyone loves them. Everyone from Grandma to Ballerina bakes them. It means the shelf is crowded and competition is fierce.
New pack design. Something that stands out. Something with the potential to establish itself as iconic.
Simple logic. People love pepparkaka. Embrace it. Be more than just another cookie.
More pepparkaka, more impact. A pepparkaka extravaganza or more specifically a Ballerina pepparkaka story. One about a pepparkaka man living in a pepparkaka house in a pepparkaka village. And to dial up the Christmas spirit a collaboration with artist Ann Villalba to hand bake the entire story out of clay.
Deliciously handcrafted pack design with more pepparkaka than anyone else in the market. And if early sales are anything to go by we're well on our way to establishing a seasonal icon.
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