Göteborgskex

More pepparkaka. More impact. Lots more fun.

Background

Pepparkaka cookies. A Christmas classic. The seasons favourite. Everyone loves them. Everyone from Grandma to Ballerina bakes them. It means the shelf is crowded and competition is fierce.

Challenge

New pack design. Something that stands out. Something with the potential to establish itself as iconic.

Insight

Simple logic. People love pepparkaka. Embrace it. Be more than just another cookie.

Thinking

More pepparkaka, more impact. A pepparkaka extravaganza or more specifically a Ballerina pepparkaka story. One about a pepparkaka man living in a pepparkaka house in a pepparkaka village. And to dial up the Christmas spirit a collaboration with artist Ann Villalba to hand bake the entire story out of clay.

Result

Deliciously handcrafted pack design with more pepparkaka than anyone else in the market. And if early sales are anything to go by we're well on our way to establishing a seasonal icon.

More work

At Six
LIP
Svenskt smör + Kockserien
Spotify

Contact Us

Business enquiries

  • Bjarne Otterdahl

    +46 707 56 32 44
    bjarne@identityworks.se

  • Anette Brolin Berg

    +46 707 92 80 10
    anette@identityworks.se

  • Marie Rudolphie

    +46 703 15 98 26
    marie@identityworks.se

Recruitment

  • Scott Claridge

    +46 761 99 44 84
    scott.claridge@identityworks.se