Background
Arla needed a new identity. Something capable of uniting them across channels, categories and global markets. One Arla we call it. More importantly they wanted something less dairy. Something inviting and inspiring. Something capable of sharing the potential stored within every glass of milk, spoon of yoghurt or spread of butter.
Challenge
Move Arla from rational farmyard producer to inspirers at the heart of all our lives.
Insight
Natural Goodness. Or to put it another way. Dairy is filled with natural goodness. Arla produce and supply dairy. Thus Arla fill our days with natural goodness. That’s goodness that nourishes our bodies. Goodness that enriches our lives. Goodness that helps us all make more of each and every day. Or quite simply. Dairy = Natural Goodness = Arla.