PerspectiveKnowledge, understanding, human behaviour and brands. Everything we need to fully understand your situation and challenges. From here we begin.
- Brand Associations, Positioning & Potential
- Consumer Segmentation
- Brand Tracking
- Interviews, focus groups and shop-a-long
- Ethnographic observations at home
- Consumer diary (digital tool)
- Trend Analysis
- Customized Research
ApproachIt all starts with insights. But not just a dump of data, we believe in designing and customising research studies to fit your needs, deriving insights from data and sources we have at hand, to connect the dots, to make insights actionable. It’s a creative process in itself, and it means we take things further than a research report, we present an insight foundation that you and we can work with in building a stronger business and brand.
ExampleHow does a brand that’s been around since 1892 transition from nostalgia to leading innovator in the outdoor industry? Start with the brand why - the brand’s ultimate reason for being, and the role it plays in peoples lives, add their true passion for the outdoors and leverage the companies almost unrivalled Swedish engineering expertise. Simple really, or that’s how we helped Primus become an award-winning brand relevant to a new generation of outdoor lovers around the world.
More Work on Insight