Know yourself better.

Helping brands identify potential by turning knowledge into actionable insights.


Knowledge, understanding, human behaviour and brands. Everything we need to fully understand your situation and challenges. From here we begin.



Quantitative research:

- Brand Associations, Positioning & Potential

- Consumer Segmentation

- Brand Tracking

Qualitative research:

- Interviews, focus groups and shop-a-long

- Ethnographic observations at home

- Consumer diary (digital tool)


- Trend Analysis

- Customized Research


It all starts with insights. But not just a dump of data, we believe in designing and customising research studies to fit your needs, deriving insights from data and sources we have at hand, to connect the dots, to make insights actionable. It’s a creative process in itself, and it means we take things further than a research report, we present an insight foundation that you and we can work with in building a stronger business and brand.


How does a brand that’s been around since 1892 transition from nostalgia to leading innovator in the outdoor industry? Start with the brand why - the brand’s ultimate reason for being, and the role it plays in peoples lives, add their true passion for the outdoors and leverage the companies almost unrivalled Swedish engineering expertise. Simple really, or that’s how we helped Primus become an award-winning brand relevant to a new generation of outdoor lovers around the world.

More work on Insight

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Contact Us

  • Bjarne Otterdahl

    +46 707 56 32 44

  • Anette Brolin Berg

    +46 707 92 80 10

  • Marie Rudolphie

    +46 703 15 98 26

Business enquiries

  • Scott Claridge

    +46 761 99 44 84