Go your own way.

Making brands relevant by tapping into consumers’ unmet needs, desires and expectations on the future.


For us innovation is the best bet for brands of today to stand out from the rest. However, many companies tend to act or react on the same insights and follow competition rather than go their own way. That’s where our expertise comes in handy, combining insights and creativity with the business potential built into the brand. We believe in collaborative innovation projects with high speed, accuracy and relevance.



Insight & trend mining

Opportunity mapping

Ideation workshops

Concept development

Innovation road maps

Innovation field trips



”The sweet spot” is the point where market, brand and consumer perspectives collide to reveal where innovation has the greatest potential and relevance. We work together in an iterative intense process to identify sweet spots for innovation and ideas to fill unmet needs and expectations. We take the brightest ideas further into concept, design and packaging development. Bringing ideas all the way to launch.


How does a brand that’s been around for generations renew itself, it’s category and become relevant to new consumers? Start with true insights, product development know-how and wrap it in genuine story telling branding. That’s how Leksands Tre kullor premium knäckebröd became category leader and tripled the overall volume objectives without investments in bought media. They even built a new factory to meet the demand.

More work on Innovation

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Contact Us

  • Bjarne Otterdahl

    +46 707 56 32 44

  • Anette Brolin Berg

    +46 707 92 80 10

  • Marie Rudolphie

    +46 703 15 98 26

Business enquiries

  • Scott Claridge

    +46 761 99 44 84