Innovation

Go your own way. Be relevant by tapping into consumers’ unmet needs, desires and expectations.

Perspective. For us innovation is the best bet for brands of today to stand out from the rest. However, many companies tend to act or react on the same insights and follow competition rather than go their own way. That’s where our expertise comes in handy, combining insights and creativity with the business potential built into the brand. We believe in collaborative innovation projects with high speed, accuracy and relevance.

Approach. ”The sweet spot” is the point where market, brand and consumer perspectives collide to reveal where innovation has the greatest potential and relevance. We work together in an iterative intense process to identify sweet spots for innovation and ideas to fill unmet needs and expectations. We take the brightest ideas further into concept, design and packaging development. Bringing ideas all the way to launch.

Example. How does a brand that’s been around for generations renew itself, it’s category and become relevant to new consumers? Start with true insights, product development know-how and wrap it in genuine story telling branding. That’s how Leksands Tre kullor premium knäckebröd became category leader and tripled the overall volume objectives without investments in bought media. They even built a new factory to meet the demand.

Services:

Specialities

Opportunity mapping
Structured ideation
Insight & trend mining
Concept development
Innovation road maps
Innovation field trips

Opportunity Mapping

Find the sweetspot

There are plenty of opportunities, but few sweet spots. Find your focus – the arena where your brand can create new and true value.

Perspective. For us innovation is the best bet for brands of today to stand out from the rest. However, many companies tend to act or react on the same insights and follow competition rather than go their own way. That’s where our expertise comes in handy, combining insights and creativity with the business potential built into the brand. We believe in collaborative innovation projects with high speed, accuracy and relevance.

Approach. Together with our client we endeavour on a journey to map the opportunities and find the ”sweet spot” for innovation. That is the point where market, brand and consumer perspectives collide to reveal where innovation has the greatest potential and relevance. The opportunity mapping is done by truly understanding human behaviour and where there are unmet needs and desires. In that process it’s all about insights, insights, insights and even more insights.

Structured Ideation

Workshops that break fixations

Great minds think alike. Unfortunately. That’s why we have designed our Ideation toolbox for breaking fixations and think unlike competitors.

Perspective. For us innovation is about creating new value to someone, usually a customer or end consumer. The first 100 ideas are often the same so we have to dig deeper and use specific methodology to break fixations. It’s the norm to think alike, that’s how our brains are designed. That’s why we will keep challenging again and again.

Approach. We design our workshops specifically to break fixations. Starting from insights and using them in new ways to solve consumer issues. Mixing our expertise together with different competences from our clients. We believe in a collaborative approach with different mindsets and experiences tossed together in a room with the aim to excel in problem solving. And using hands on tools for refining, developing and evaluating ideas.

Contact Us

Business enquiries

  • Bjarne Otterdahl

    +46 707 56 32 44
    bjarne@identityworks.se

  • Anette Brolin Berg

    +46 707 92 80 10
    anette@identityworks.se

  • Marie Rudolphie

    +46 703 15 98 26
    marie@identityworks.se

Recruitment

  • Scott Claridge

    +46 761 99 44 84
    scott@identityworks.se