Perspective. To us communication is far more than a nice brand building story told to consumers. It’s about truly activating a brands values and beliefs, it’s about inspiring employees, about transforming rational company goals into emotional actions that are everyday inspiring. In short it’s about brand building content that communicates and captivates, from top to bottom, from the inside to the outside.
Approach. Like design, our approach to communication starts with a solid strategic insight and clear understanding of a brands values and beliefs. Embracing these alongside our four creative values – simple, smart, honest, playful, we seek communication solutions that activate through inspiring brand content.
Example. How does one of the largest banks in Sweden communicate internally, to thousands of employees, in multiple offices, that when sending files as an email, they should first be saved as a pdf. The challenge: get the message through without being condescending. Our response: Write a song of course. Humble and engaging – an internally sharable talking point that’s memorable.
Falling in love should never be easy. It’s not as magical if it is. It takes hard work and determination. But in the best cases the love is lifelong.
Perspective. Love your people. That’s our thinking when it comes to communicating towards those that work with you. It’s a point of view that means we believe the strength of every great brand lies in the cultural foundation it sets, and that it doesn’t matter what your brand looks like from the outside, it’s what’s in the hearts and minds of those people that work for you. That’s what truly counts.
To us it’s simple. Good businesses are built on good people. And to keep good people, or attract even better people, you need a culture that values people. It means appreciating their input and understanding their needs. From company mantra down to role descriptions or email sign-offs, the right experience throughout helps ensure everybody feels like part of an inspiring, motivating, fulfilling journey.
Through this approach we aim to create communication that builds your brand from within.
Being different is a good thing. It means you have something to add to the conversation. A fresh perspective, an unheard voice.
Perspective. Don’t sell, tell a story. That’s our belief when it comes to creating strong product brands. It’s a perspective that embraces the realities of todays market place. A space where it’s hard to be original. And being first is less a guarantee of market dominance, more of an open invitation for others to challenge you. It means that shelves are awash with like-for-like products offering little, if any, true difference. And that’s where the power of story telling comes in. Built from a human perspective, good stories provide consumers with a point of brand difference. It’s this differences that have the power to create attraction and build loyalty.
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Contact Bjarne Otterdahl