An independent brand

development agency that help brands grow through strategy and design.

Identity Works

As one of Scandinavia’s leading branding agencies we’ve amassed over 20 years worth of expertise and used it to provide some of the Nordic regions largest, best known and most loved brands with clear strategic direction and attention grabbing design. 

 

A truly independent company, we’re 100% owned by those that actually work here. Comprising 30ish hand picked individuals, from different cultures, with diverse experience and a common ambition we consider ourselves a versatile family with one purpose: to provide seamless brand building experiences from a genuinely global perspective.

Our specialities

Insightful, strategically minded, irresistible and smart DESIGN that connects ‘you’ to ‘them’. Packaging. Corporate. Digital. Structural. 

 

Clear, insightful, direction providing STRATEGY that translates into good business. Position and brand platforms. Portfolio strategy and brand architecture. Innovation and concept development. Insight. 

 

Sounds interesting? You're welcome to swing by our Stockholm office anytime. 


 Our Approach

It’s very simple.
We don’t sell services.
We work alongside our clients to build stronger brands.


ON STRATEGY

ON STRATEGY

From consumer segments to brand positioning we help some of the Nordic’s most exciting companies find their potential. We do it by understanding what consumers think, do and why. Our specialists then turn things inside-out to create business growing direction.

  • Positioning & Brand platform
  • Brand architecture & Portfolio strategy
  • Assortment strategy
  • Naming
  • Realisation roadmap & Implementation
  • Strategic brand advisor

ON INNOVATION

ON INNOVATION

To us innovation is a bridge. The bit that turns insight and strategy into brand building business. We do it by working alongside our clients to formulate the models, products, services and concepts that can steer their brand in the right direction.

  • Opportunity mapping
  • Innovation platform development
  • Concept development
  • Prototyping
  • Innovation process facilitation

ON INSIGHT

ON INSIGHT

Knowledge. Understanding. Human behaviour and brands. Everything we need to fully understand your situation and challenges. From here we begin.

Brand Potential & Extension Mapping
Consumer Segmentation
Trend Analysis
Consumer Insight Exploration
Brand Tracking 
Brand Due Diligence
Customized Research

ON COMMUNICATION

ON COMMUNICATION

It’s simple. Even the best brand development will fail if it’s not brought to life effectively. From internal to consumer. From platforms to concepts. We help brands connect through media neutral, brand unique, relevant, engaging communication.

  • Communication platform
  • Copy platform
  • Brand & product story building
  • Communication concept
  • Brand engagement (Internal brand communication)

ON DESIGN

ON DESIGN

From packaging to global identities we use design to excite and re-energise brands of all sizes. We do it by understanding the brands goals, ambitions and consumers. We use this to create brand building design that captivates and engages.

  • Corporate Identity
  • Packaging design
  • Structural / Product design
  • Digital design
  • Brand toolbox & Guidelines
  • Brand governance

IW Believe

Eat. Sleep. Brand.

The world waits for no brand. From consumers to competitors evolution is endless. A brand that continuously develops, refines and innovates their offer and design will flourish. Those that don’t, slumber. Think 24-7. Act 365. Sleep never.

IW Believe

Know your people.

Fact. Us humans can’t be trusted. We say one thing. We do another. Knowing more is vital. Insights and research help. But, using them creatively is key to establishing the whole story. Think multidimensional. Check every angle. Create true brand difference.

IW Believe

Get Emotional.

It’s very simple. Design that grabs attention creates an instant emotional bond. Brands that succeed in creating this bond standout and give themselves an edge. Act bold. Seek connection. Establish loyalty.

IW Believe

Prove ‘it’.

Talk is cheap. Actions speak louder than words. The clichés are true. There is no substitute for doing. Don’t just talk. Think relevant. Fill your brand with first hand experiences. Prove the ‘it’ you stand for.

IW Believe

Create Belief.

Consumers are kingmakers. If they like you, they pick you. If you’re lucky, they will introduce you to their friends. It is they, and not you, that grow your brand. Provide good reason. Let their belief in you help build the rest.


Our Credentials

20+ years, 200+ clients

Apoteksgruppen

Arla

Blodcentralen

Bromma Blocks

Byggmax

Cloetta

Electrolux

Emma S.

Far

Göteborgskex

Hemtex

inkClub

Jernhusen

Kronan

Lantmännen

Leksands

Nelson Garden

Nordic Choice Hotels

OKQ8

Olw

Pocketshop

Primus

Risenta

Rodebjer

Rusta

Santa Maria

Spotify

Stockholm Live

Svensk Fastighetsförmedling

Swish

Svt

Tv4

Unibail

Waxholmsbolaget

Zeta

Åbro


Rule 1

We leave creative pitches to the other agencies.

We’re excited by almost all challenges. Creative ones. Strategic ones. Even just otherwise challenging ones. We're happy to listen. Happy to talk. We're happiest to get the real work started.

Rule 2

We only work with people we like.

We believe strong brands are the result of trusting, healthy, honest and enjoyable collaborations. We see it like this. The more we laugh together, the stronger the brand we build together.

Rule 3

We don’t sell services. We build stronger brands.

It’s very simple. We work alongside our clients to create what’s really needed.