An independent brand

development agency that help brands grow through strategy and design.

Identity Works

As one of Scandinavia’s leading branding agencies we’ve amassed over 20 years worth of expertise and used it to provide some of the Nordic regions largest, best known and most loved brands with clear strategic direction and attention grabbing design. 

 

A truly independent company, we’re 100% owned by those that actually work here. Comprising 30ish hand picked individuals, from different cultures, with diverse experience and a common ambition we consider ourselves a versatile family with one purpose: to provide seamless brand building experiences from a genuinely global perspective.

Our specialities

Insightful, strategically minded, irresistible and smart DESIGN that connects ‘you’ to ‘them’. Packaging. Corporate. Digital. Structural. 

 

Clear, insightful, direction providing STRATEGY that translates into good business. Position and brand platforms. Portfolio strategy and brand architecture. Innovation and concept development. Insight. 

 

Sounds interesting? You're welcome to swing by our Stockholm office anytime. 


 Our Approach

It’s very simple.
We don’t sell services.
We work alongside our clients to build stronger brands.


IW Believe

Eat. Sleep. Brand.

The world waits for no brand. From consumers to competitors evolution is endless. A brand that continuously develops, refines and innovates their offer and design will flourish. Those that don’t, slumber. Think 24-7. Act 365. Sleep never.

IW Believe

Know your people.

Fact. Us humans can’t be trusted. We say one thing. We do another. Knowing more is vital. Insights and research help. But, using them creatively is key to establishing the whole story. Think multidimensional. Check every angle. Create true brand difference.

IW Believe

Get Emotional.

It’s very simple. Design that grabs attention creates an instant emotional bond. Brands that succeed in creating this bond standout and give themselves an edge. Act bold. Seek connection. Establish loyalty.

IW Believe

Prove ‘it’.

Talk is cheap. Actions speak louder than words. The clichés are true. There is no substitute for doing. Don’t just talk. Think relevant. Fill your brand with first hand experiences. Prove the ‘it’ you stand for.

IW Believe

Create Belief.

Consumers are kingmakers. If they like you, they pick you. If you’re lucky, they will introduce you to their friends. It is they, and not you, that grow your brand. Provide good reason. Let their belief in you help build the rest.


Our Credentials

20+ years, 200+ clients

Apoteksgruppen

Arla

Blodcentralen

Bromma Blocks

Byggmax

Cloetta

Electrolux

Emma S.

Far

Göteborgskex

Hemtex

inkClub

Jernhusen

Kronan

Lantmännen

Leksands

Nelson Garden

Nordic Choice Hotels

OKQ8

Olw

Pocketshop

Primus

Risenta

Rodebjer

Rusta

Santa Maria

Spotify

Stockholm Live

Svensk Fastighetsförmedling

Swish

Svt

Tv4

Unibail

Waxholmsbolaget

Zeta

Åbro


Rule 1

We leave creative pitches to the other agencies.

We’re excited by almost all challenges. Creative ones. Strategic ones. Even just otherwise challenging ones. We're happy to listen. Happy to talk. We're happiest to get the real work started.

Rule 2

We only work with people we like.

We believe strong brands are the result of trusting, healthy, honest and enjoyable collaborations. We see it like this. The more we laugh together, the stronger the brand we build together.

Rule 3

We don’t sell services. We build stronger brands.

It’s very simple. We work alongside our clients to create what’s really needed.

Contact Us

  • Bjarne Otterdahl

    +46 707 56 32 44
    bjarne@identityworks.se

  • Annette Brolin Berg

    +46 707 92 80 10
    anette@identityworks.se

  • Marie Rudolphine

    +46 703 15 98 26
    marie@identityworks.se

Business enquiries

  • Scott Claridge

    +46 761 99 44 84
    scott@identityworks.se

Recruitment